{"id":507,"date":"2013-01-01T06:00:33","date_gmt":"2013-01-01T05:00:33","guid":{"rendered":"http:\/\/2021.isk-institut.de\/portfolio\/neu-positionierung\/"},"modified":"2021-03-07T21:18:27","modified_gmt":"2021-03-07T20:18:27","slug":"re-positioning","status":"publish","type":"jetpack-portfolio","link":"https:\/\/isk-institut.de\/en\/portfolio\/re-positioning\/","title":{"rendered":"Re-Positioning"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-left has-buttons-text-color has-text-color wp-block-heading\">Re-Positioning<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-185\" data-id=\"185\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1024x576.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1024x576.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-300x169.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-768x432.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1536x864.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-540x304.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1080x608.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1980x1114.png 1980w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-417\" data-id=\"417\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-1024x574.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-1024x574.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-300x168.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-768x430.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-1536x860.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-2048x1147.png 2048w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-540x303.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-1080x605.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/GLS-Case-1980x1109.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"desktop wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\" data-type=\"page\" data-id=\"532\">case overview<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\"><strong><strong>Challenge<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">GLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition its brand and range of services in a rapidly changing market, characterized by digitalization and new competitors.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Approach<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Workshop-based multi-stage process for the development of the new positioning, involving the most important stakeholders and countries.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Result<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A new concise positioning and a new Europe-wide definition of the brand and therange of services.<\/p>\n\n\n\n<div class=\"wp-block-group has-buttons-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DATE<\/strong>&nbsp;<br>2016<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CATEGORIES<\/strong><br>B2C, Brand Strategy, Positioning, Workshops<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CLIENT<\/strong><br>GLS General Logistics Systems<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEBSITE<\/strong><br><a href=\"https:\/\/gls-group.eu\/DE\/de\">www.gls-group.eu\/DE\/de<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"mobile wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition its brand and range of services in a rapidly changing market, characterized by digitalization and new competitors.<\/p>\n","protected":false},"author":2,"featured_media":185,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"class_list":["post-507","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw.png",1999,1125,false],"thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-150x150.png",150,150,true],"medium":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-300x169.png",300,169,true],"medium_large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-768x432.png",580,326,true],"large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1024x576.png",580,326,true],"1536x1536":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1536x864.png",1536,864,true],"2048x2048":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw.png",1999,1125,false],"post-thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw.png",1999,1125,false],"chaplin_preview_image_low_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-540x304.png",540,304,true],"chaplin_preview_image_high_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1080x608.png",1080,608,true],"chaplin_fullscreen":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-1980x1114.png",1980,1114,true],"jetpack-portfolio-admin-thumb":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/logo_GLS_sw-50x50.png",50,50,true]},"uagb_author_info":{"display_name":"flo","author_link":"https:\/\/isk-institut.de\/en\/author\/flo\/"},"uagb_comment_info":0,"uagb_excerpt":"GLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition its brand and range of services in a rapidly changing market, characterized by digitalization and new competitors.","_links":{"self":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":4,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/507\/revisions"}],"predecessor-version":[{"id":590,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/507\/revisions\/590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=507"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}