{"id":565,"date":"2012-01-01T06:00:57","date_gmt":"2012-01-01T05:00:57","guid":{"rendered":"http:\/\/2021.isk-institut.de\/?post_type=jetpack-portfolio&#038;p=565"},"modified":"2021-03-09T12:20:01","modified_gmt":"2021-03-09T11:20:01","slug":"value-proposition","status":"publish","type":"jetpack-portfolio","link":"https:\/\/isk-institut.de\/en\/portfolio\/value-proposition\/","title":{"rendered":"Value Proposition"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-left has-buttons-text-color has-text-color wp-block-heading\">Value Proposition<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-182\" data-id=\"182\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1024x572.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1024x572.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-300x168.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-768x429.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1536x859.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-2048x1145.png 2048w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-540x302.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1080x604.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1980x1107.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"653\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-413\" data-id=\"413\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-1024x653.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-1024x653.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-300x191.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-768x490.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-540x345.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2-1080x689.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/canvas-2.png 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"desktop wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\"><strong><strong>Challenge<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Digitization creates new competitors, new products and new marketing strategies in the credit market. In this highly competitive environment, Commerzbank would like to reposition its instalment loan and expand its market share.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Approach<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Workshop-based approach for the development of alternative positioning. The combination of deep psychological motives with performance-oriented aspects based on Gain Creators and Pain Relievers was pivotal.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Result<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A value proposition that sets a new focus, differentiates and convinces potential new customers in testing.<\/p>\n\n\n\n<div class=\"wp-block-group has-buttons-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DATE<\/strong>&nbsp;<br>2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CATEGORIE<\/strong>S<br>B2C, Digital\/Social, Communication Strategy, Positioning, Research, Workshops<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CLIENT<\/strong><br>Commerzbank AG<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEBSITE<\/strong><br><a href=\"http:\/\/www.commerzbank.de\" target=\"_blank\" rel=\"noreferrer noopener\">www.commerzbank.de<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"mobile wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digitization creates new competitors, new products and new marketing strategies in the credit market. In this highly competitive environment, Commerzbank would like to reposition its instalment loan and expand its market share.<\/p>\n","protected":false},"author":2,"featured_media":182,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"class_list":["post-565","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw.png",3342,1868,false],"thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-150x150.png",150,150,true],"medium":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-300x168.png",300,168,true],"medium_large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-768x429.png",580,324,true],"large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1024x572.png",580,324,true],"1536x1536":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1536x859.png",1536,859,true],"2048x2048":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-2048x1145.png",2048,1145,true],"post-thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-2240x1252.png",2240,1252,true],"chaplin_preview_image_low_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-540x302.png",540,302,true],"chaplin_preview_image_high_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1080x604.png",1080,604,true],"chaplin_fullscreen":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-1980x1107.png",1980,1107,true],"jetpack-portfolio-admin-thumb":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_CoBa_sw-50x50.png",50,50,true]},"uagb_author_info":{"display_name":"flo","author_link":"https:\/\/isk-institut.de\/en\/author\/flo\/"},"uagb_comment_info":0,"uagb_excerpt":"Digitization creates new competitors, new products and new marketing strategies in the credit market. In this highly competitive environment, Commerzbank would like to reposition its instalment loan and expand its market share.","_links":{"self":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":5,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/565\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/565\/revisions\/652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=565"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}