{"id":567,"date":"2011-01-01T06:00:10","date_gmt":"2011-01-01T05:00:10","guid":{"rendered":"http:\/\/2021.isk-institut.de\/?post_type=jetpack-portfolio&#038;p=567"},"modified":"2021-03-09T12:21:59","modified_gmt":"2021-03-09T11:21:59","slug":"development-digital-strategy","status":"publish","type":"jetpack-portfolio","link":"https:\/\/isk-institut.de\/en\/portfolio\/development-digital-strategy\/","title":{"rendered":"Development of Digital Strategy"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-left has-buttons-text-color has-text-color wp-block-heading\">Development of Digital Strategy<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-409\" data-id=\"409\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1024x576.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1024x576.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-300x169.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-768x432.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1536x864.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-540x304.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1080x608.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1980x1114.png 1980w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-410\" data-id=\"410\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Commerz-Real-psd.jpg\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Commerz-Real-psd.jpg 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Commerz-Real-psd-300x225.jpg 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Commerz-Real-psd-768x576.jpg 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Commerz-Real-psd-540x405.jpg 540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"desktop wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\"><strong><strong>Challenge<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The complexity of the topic of financial investments overstrains potentially interested parties. There is no institution that explains the complex topic in an understandable way. Commerz Real wants to play an informative, supportive role for interested parties, and to occupy investment topics for itself.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Approach<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Investigation of the topic of investment through the Social Media Observatory. Identification and analysis of influencers with the ISK InfluencerMap\u00ae based on Big Data. Definition of the target groups and personas, development of the digital strategy, the communication architecture, the channel and content plans, as well as the KPIs.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Result<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Active involvement of Commerz Real at information hubs of the (social) web and growing understanding of the importance of real estate funds.<\/p>\n\n\n\n<div class=\"wp-block-group has-buttons-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DATE<\/strong>&nbsp;<br>02\/04\/2015<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CATEGORIES<br><\/strong>B2C, Brand Strategy, Digital\/Social, Influencers, Communication Strategy, Workshops<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CLIENT<\/strong><br>Commerz Real AG<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEBSITE<\/strong><br><a rel=\"noreferrer noopener\" href=\"http:\/\/www.commerzreal.com\/\" target=\"_blank\">www.commerzreal.com<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"mobile wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The complexity of the topic of financial investments overstrains potentially interested parties. There is no institution that explains the complex topic in an understandable way. Commerz Real wants to play an informative, supportive role for interested parties, and to occupy investment topics for itself.<\/p>\n","protected":false},"author":2,"featured_media":409,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"class_list":["post-567","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw.png",1999,1125,false],"thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-150x150.png",150,150,true],"medium":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-300x169.png",300,169,true],"medium_large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-768x432.png",580,326,true],"large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1024x576.png",580,326,true],"1536x1536":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1536x864.png",1536,864,true],"2048x2048":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw.png",1999,1125,false],"post-thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw.png",1999,1125,false],"chaplin_preview_image_low_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-540x304.png",540,304,true],"chaplin_preview_image_high_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1080x608.png",1080,608,true],"chaplin_fullscreen":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-1980x1114.png",1980,1114,true],"jetpack-portfolio-admin-thumb":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Logo_CommerzReal_sw-50x50.png",50,50,true]},"uagb_author_info":{"display_name":"flo","author_link":"https:\/\/isk-institut.de\/en\/author\/flo\/"},"uagb_comment_info":0,"uagb_excerpt":"The complexity of the topic of financial investments overstrains potentially interested parties. There is no institution that explains the complex topic in an understandable way. Commerz Real wants to play an informative, supportive role for interested parties, and to occupy investment topics for itself.","_links":{"self":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":3,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/567\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/567\/revisions\/654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media\/409"}],"wp:attachment":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=567"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}