{"id":573,"date":"2008-01-01T06:00:38","date_gmt":"2008-01-01T05:00:38","guid":{"rendered":"http:\/\/2021.isk-institut.de\/?post_type=jetpack-portfolio&#038;p=573"},"modified":"2021-03-07T21:40:49","modified_gmt":"2021-03-07T20:40:49","slug":"strategic-marketing-planning","status":"publish","type":"jetpack-portfolio","link":"https:\/\/isk-institut.de\/en\/portfolio\/strategic-marketing-planning\/","title":{"rendered":"Strategic Marketing Planning"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-left has-buttons-text-color has-text-color wp-block-heading\">Strategic Marketing Planning<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-184\" data-id=\"184\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1024x576.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1024x576.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-300x169.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-768x432.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1536x864.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-540x304.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1080x608.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1980x1114.png 1980w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-394\" data-id=\"394\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Geramont-Bongrain-png-1024x683-1.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Geramont-Bongrain-png-1024x683-1.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Geramont-Bongrain-png-1024x683-1-300x200.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Geramont-Bongrain-png-1024x683-1-768x512.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/02\/Geramont-Bongrain-png-1024x683-1-540x360.png 540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"desktop\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\"><strong><strong>Challenge<\/strong><\/strong><\/h5>\n\n\n\n<p>In the German cheese market, which was stagnating at the time of the project, strategic growth areas for the core brands G\u00e9ramont, Saint Albray and Fol Epi from the market leader Bongrain were to be identified as part of the marketing planning.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Approach<\/strong><\/strong><\/h5>\n\n\n\n<p>In a two-stage workshop, consumer and market trends were analysed, need states were worked out and the company&#8217;s own product portfolio was analysed within the overall market offering.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>Result<\/strong><\/strong><\/h5>\n\n\n\n<p>Need-state oriented positioning of core brands and products in a positioning field and identification of overlaps and previously unused growth areas.<\/p>\n\n\n\n<div class=\"wp-block-group has-buttons-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>DATE<\/strong>&nbsp;<br>2014<\/p>\n\n\n\n<p><strong>CATEGORIES<br><\/strong>B2C, Brand Strategy, Workshops<\/p>\n\n\n\n<p><strong>CLIENT<\/strong><br>Bongrain Deutschland GmbH<\/p>\n\n\n\n<p><strong>WEBSITE<\/strong><br><a href=\"http:\/\/www.bongrain.de\">www.bongrain.de<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"mobile\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the German cheese market, which was stagnating at the time of the project, strategic growth areas for the core brands G\u00e9ramont, Saint Albray and Fol Epi from the market leader Bongrain were to be identified as part of the marketing planning.<\/p>\n","protected":false},"author":2,"featured_media":184,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"class_list":["post-573","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw.png",1999,1125,false],"thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-150x150.png",150,150,true],"medium":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-300x169.png",300,169,true],"medium_large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-768x432.png",580,326,true],"large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1024x576.png",580,326,true],"1536x1536":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1536x864.png",1536,864,true],"2048x2048":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw.png",1999,1125,false],"post-thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw.png",1999,1125,false],"chaplin_preview_image_low_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-540x304.png",540,304,true],"chaplin_preview_image_high_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1080x608.png",1080,608,true],"chaplin_fullscreen":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-1980x1114.png",1980,1114,true],"jetpack-portfolio-admin-thumb":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Geramont_sw-50x50.png",50,50,true]},"uagb_author_info":{"display_name":"flo","author_link":"https:\/\/isk-institut.de\/en\/author\/flo\/"},"uagb_comment_info":0,"uagb_excerpt":"In the German cheese market, which was stagnating at the time of the project, strategic growth areas for the core brands G\u00e9ramont, Saint Albray and Fol Epi from the market leader Bongrain were to be identified as part of the marketing planning.","_links":{"self":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":2,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/573\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/573\/revisions\/599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media\/184"}],"wp:attachment":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=573"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}