{"id":589,"date":"2003-01-01T06:00:36","date_gmt":"2003-01-01T05:00:36","guid":{"rendered":"http:\/\/2021.isk-institut.de\/?post_type=jetpack-portfolio&#038;p=589"},"modified":"2021-03-09T12:24:07","modified_gmt":"2021-03-09T11:24:07","slug":"global-brand-strategy","status":"publish","type":"jetpack-portfolio","link":"https:\/\/isk-institut.de\/en\/portfolio\/global-brand-strategy\/","title":{"rendered":"Global Brand Strategy"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"has-text-align-left has-buttons-text-color has-text-color wp-block-heading\">Global Brand Strategy<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-181\" data-id=\"181\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1024x574.png\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1024x574.png 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-300x168.png 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-768x430.png 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1536x861.png 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-2048x1147.png 2048w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-540x303.png 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1080x605.png 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1980x1109.png 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-375\" data-id=\"375\" src=\"http:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-1024x724.jpg\" srcset=\"https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-1024x724.jpg 1024w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-300x212.jpg 300w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-768x543.jpg 768w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-1536x1086.jpg 1536w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-2048x1448.jpg 2048w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-540x382.jpg 540w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-1080x764.jpg 1080w, https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/4546f978737901.5cadbaaf7c501-scaled-1-1980x1400.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><strong>Challenge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The global market leader and inventor of the BRITA table water filters sells its products in 60 countries on all five continents. The successful development and expansion in recent years has made a brand relaunch on a global level necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Approach<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Development and implementation of a multi-stage process involving the core markets and various disciplines<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Result<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One global brand for all business areas.<\/p>\n\n\n\n<div class=\"wp-block-group has-buttons-text-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>DATE<\/strong>&nbsp;<br>2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CATEGORIES<\/strong><br>B2C, B2C, Brand Strategy, Digital\/Social, Communication Strategy, Positioning, Research, Workshops<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CLIENT<\/strong><br>BRITA GmbH<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WEBSITE<\/strong><br><a rel=\"noreferrer noopener\" href=\"http:\/\/www.brita.de\" target=\"_blank\">www<\/a><a href=\"http:\/\/www.brita.de\" target=\"_blank\" rel=\"noreferrer noopener\">.<\/a><a rel=\"noreferrer noopener\" href=\"http:\/\/www.brita.de\" target=\"_blank\">brita.de<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Please contact us if you are interested in a detailed presentation of the <a href=\"mailto:info@isk-institut.de\">service areas<\/a>.<br>Or go back to the <a href=\"https:\/\/isk-institut.de\/en\/cases\/\">case overview<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global market leader and inventor of the BRITA table water filters sells its products in 60 countries on all five continents. The successful development and expansion in recent years has made a brand relaunch on a global level necessary.<\/p>\n","protected":false},"author":2,"featured_media":181,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","footnotes":""},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"class_list":["post-589","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"uagb_featured_image_src":{"full":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw.png",3352,1878,false],"thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-150x150.png",150,150,true],"medium":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-300x168.png",300,168,true],"medium_large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-768x430.png",580,325,true],"large":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1024x574.png",580,325,true],"1536x1536":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1536x861.png",1536,861,true],"2048x2048":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-2048x1147.png",2048,1147,true],"post-thumbnail":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-2240x1255.png",2240,1255,true],"chaplin_preview_image_low_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-540x303.png",540,303,true],"chaplin_preview_image_high_resolution":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1080x605.png",1080,605,true],"chaplin_fullscreen":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-1980x1109.png",1980,1109,true],"jetpack-portfolio-admin-thumb":["https:\/\/isk-institut.de\/wp-content\/uploads\/2021\/01\/Logo_Brita_sw-50x50.png",50,50,true]},"uagb_author_info":{"display_name":"flo","author_link":"https:\/\/isk-institut.de\/en\/author\/flo\/"},"uagb_comment_info":0,"uagb_excerpt":"The global market leader and inventor of the BRITA table water filters sells its products in 60 countries on all five continents. The successful development and expansion in recent years has made a brand relaunch on a global level necessary.","_links":{"self":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":3,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/589\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio\/589\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=589"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/isk-institut.de\/en\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}