{"id":513,"date":"2021-01-11T13:46:34","date_gmt":"2021-01-11T12:46:34","guid":{"rendered":"http:\/\/2021.isk-institut.de\/?page_id=513"},"modified":"2023-08-24T13:28:11","modified_gmt":"2023-08-24T11:28:11","slug":"home","status":"publish","type":"page","link":"https:\/\/isk-institut.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
<\/span>\"\"
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Welcome to the ISK<\/p>\n\n\n\n

Brand Strategy Consulting<\/strong><\/h3>\n<\/div><\/div>\n\n\n\n
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A little about us<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Institute<\/h5>\n\n\n\n

Brand strategy in times of permanent transformation.<\/h3>\n\n\n\n

The ISK develops brand and communication strategies for private and public companies with a focus on brand management, marketing and communication. Our mission is the strategic development of brands in times of digital and ecological transformation<\/p>\n\n\n\n

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More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Services<\/h5>\n\n\n\n

Service portfolio that builds on each other.<\/h3>\n\n\n\n

The ISK offers a broad portfolio of services that build on each other and are individually combined depending on our clients requirements and needs. Our services cover our areas of expertise: research, strategy, implementation and controlling.<\/p>\n\n\n\n

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More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Latest Publications<\/h2>\n\n\n\n

Our latest publications at a glance.<\/p>\n\n\n\n

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Topics<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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ISK Cases<\/strong><\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Insight in our competences and client references.<\/p>\n<\/div><\/div>\n\n\n\n

\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tBrand Positioning and Naming<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tGerman banks and savings banks are joining forces to introduce a joint online payment procedure…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tInfluencers and Topic Identification<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tIn future, BDEW is to represent the interests of 1,800 companies from the energy and…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRe-Positioning<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tGLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tValue Proposition<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tDigitization creates new competitors, new products and new marketing strategies in the credit market. In…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tDevelopment of Digital Strategy<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tThe complexity of the topic of financial investments overstrains potentially interested parties. There is no…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tCommunication strategy<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tLeading brand M\u00f6venpick is launching a new premium range in the jam market. The launch…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tInnovation Workshop<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tIn a highly competitive B2B market environment, BRITA intends to differentiate itself even more strongly…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tStrategic Marketing Planning<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tIn the German cheese market, which was stagnating at the time of the project, strategic…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tStrength profile metropolitan region<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tThe metropolitan regions in Germany are facing increased competition for skilled workers, industrial settlements and…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tBrand guiding principle<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tAfter a successful re-positioning in the market, a new brand promise must be developed and…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tPortfolio Optimization<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tIncreasing competitive pressure from private label brands and increased diversification in the market made it…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tEmployer Branding<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\tIn 2017\/2018 the job market is in crisis \u2013 there is fierce competition for qualified…\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tZum Case<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n\n\n
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You can find all references in our cases.<\/p>\n\n\n\n

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More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Contact<\/strong><\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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ISK FRANKFURT AM MAIN<\/h3>\n\n\n\n

ISK Institut f\u00fcr Strategie & Kommunikation GmbH<\/h4>\n\n\n\n

Hanauer Landstr. 174-176
60314 Frankfurt am Main<\/p>\n\n\n\n

Phone: +49 69 789 105 35
Fax: +49 69 789 12 65
e-mail: institut@isk-institut.de<\/a><\/p>\n<\/div>\n\n\n\n

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You can find the exact directions here<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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