WEPA is a family business, managed in the second generation. Rapid growth through takeovers of paper mills in Germany and abroad requires a review of the current brand positioning, taking into account the different cultural and historical backgrounds of the various mills in Europe.
Examination of the cultural status of the respective plants, individual interviews with the management of the respective companies, group discussions and workshops on the topics of brand positioning and corporate culture. Development of a common positioning, vision, mission and a comprehensive understanding of culture. Definition and implementation of the change process in all European plants.
Creation of a uniform understanding within the entire workforce of the WEPA brand and the Wepa culture. A new identity, behind which all managers and employees stand and act.