Cases

ISK Cases

Change Management
WEPA is a family business, managed in the second generation. Rapid growth through takeovers of paper …
Urban Development
The purchasing power is increasingly concentrated in the city centres, which leads to the “extinction” of …
Global Brand Strategy
The global market leader and inventor of the BRITA table water filters sells its products in …
Employer Branding
In 2017/2018 the job market is in crisis – there is fierce competition for qualified employees …
Portfolio Optimization
Increasing competitive pressure from private label brands and increased diversification in the market made it necessary …
Brand guiding principle
After a successful re-positioning in the market, a new brand promise must be developed and made …
Innovation Workshop
In a highly competitive B2B market environment, BRITA intends to differentiate itself even more strongly from …
Communication strategy
Leading brand Mövenpick is launching a new premium range in the jam market. The launch is …
Value Proposition
Digitization creates new competitors, new products and new marketing strategies in the credit market. In this …
Re-Positioning
GLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition its …