Change Management

WEPA is a family business, managed in the second generation. Rapid growth through takeovers of paper…

Urban Development

The purchasing power is increasingly concentrated in the city centres, which leads to the “extinction” of…

Global Brand Strategy

The global market leader and inventor of the BRITA table water filters sells its products in…

Employer Branding

In 2017/2018 the job market is in crisis – there is fierce competition for qualified employees…

Portfolio Optimization

Increasing competitive pressure from private label brands and increased diversification in the market made it necessary…

Brand guiding principle

After a successful re-positioning in the market, a new brand promise must be developed and made…

Strength profile metropolitan region

The metropolitan regions in Germany are facing increased competition for skilled workers, industrial settlements and tourism.

Strategic Marketing Planning

In the German cheese market, which was stagnating at the time of the project, strategic growth…

Innovation Workshop

In a highly competitive B2B market environment, BRITA intends to differentiate itself even more strongly from…

Communication strategy

Leading brand Mövenpick is launching a new premium range in the jam market. The launch is…

Development of Digital Strategy

The complexity of the topic of financial investments overstrains potentially interested parties. There is no institution…

Value Proposition

Digitization creates new competitors, new products and new marketing strategies in the credit market. In this…

Re-Positioning

GLS (General Logistics Systems), one of the leading logistics companies in Europe, had to reposition its…

Influencers and Topic Identification

In future, BDEW is to represent the interests of 1,800 companies from the energy and water…

Brand Positioning and Naming

German banks and savings banks are joining forces to introduce a joint online payment procedure against…