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Challenge

In 2017/2018 the job market is in crisis – there is fierce competition for qualified employees and many positions cannot be filled.

Approach

Workshop-based process for the development of an Employer Value Proposition (EVP), which formulates the basic promise of Fraport as an employer to its employees and applicants.

Result

An employer promise that is relevant for different job profiles, that differentiates from various competitors and that is in line with the values of the Fraport brand.

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Or go back to the case overview.