Urban Development
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Challenge
The purchasing power is increasingly concentrated in the city centres, which leads to the “extinction” of the business culture in the remaining districts.
Approach
Development of a communication concept in connection with a Sunday open for sales, which simultaneously strengthens the city of Frankfurt, the cohesion of the districts and the individual districts themselves.
Result
High attention within Frankfurt with 15 participating trade associations and approx. 500 participating shops.
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