Urban Development

The purchasing power is increasingly concentrated in the city centres, which leads to the “extinction” of the business culture in the remaining districts.

Urban Development

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Challenge

The purchasing power is increasingly concentrated in the city centres, which leads to the “extinction” of the business culture in the remaining districts.

Approach

Development of a communication concept in connection with a Sunday open for sales, which simultaneously strengthens the city of Frankfurt, the cohesion of the districts and the individual districts themselves.

Result

High attention within Frankfurt with 15 participating trade associations and approx. 500 participating shops.

DATE 
2013-2016

CATEGORIES
B2C, Brand Strategy, Communicatoin Strategy

CLIENT
Wirtschaftsförderung Frankfurt GmbH

WEBSITE
www.frankfurt-business.net

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