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Challenge

Increasing competitive pressure from private label brands and increased diversification in the market made it necessary to revise and further develop the handkerchief portfolio.

Approach

Implementation of a multi-stage process to develop a target ground and needstate-oriented portfolio, all based on an analysis of the complete market offer (Total-Market-Benefit Boards).

Result

An internationally coordinated portfolio that meets the expanded demands of the market and demonstrates the pioneering position of the Tempo brand.

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