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Challenge

In the German cheese market, which was stagnating at the time of the project, strategic growth areas for the core brands Géramont, Saint Albray and Fol Epi from the market leader Bongrain were to be identified as part of the marketing planning.

Approach

In a two-stage workshop, consumer and market trends were analysed, need states were worked out and the company’s own product portfolio was analysed within the overall market offering.

Result

Need-state oriented positioning of core brands and products in a positioning field and identification of overlaps and previously unused growth areas.

Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.