Global Brand Strategy

The global market leader and inventor of the BRITA table water filters sells its products in 60 countries on all five continents. The successful development and expansion in recent years has made a brand relaunch on a global level necessary.

Global Brand Strategy

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Challenge

The global market leader and inventor of the BRITA table water filters sells its products in 60 countries on all five continents. The successful development and expansion in recent years has made a brand relaunch on a global level necessary.

Approach

Development and implementation of a multi-stage process involving the core markets and various disciplines

Result

One global brand for all business areas.

DATE 
2014

CATEGORIES
B2C, B2C, Brand Strategy, Digital/Social, Communication Strategy, Positioning, Research, Workshops

CLIENT
BRITA GmbH

WEBSITE
www.brita.de

Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.