Communication strategy
Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.
Challenge
Leading brand Mövenpick is launching a new premium range in the jam market. The launch is intended to update the brand and address new groups of customers.
Approach
Development of a creative brief including the core communications proposition based on an analysis of the premium-range codes and definition of differentiating and consumer-relevant brand codes for the new appearance.
Result
A new, fresh and relevant brand image.
Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.