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Challenge

Leading brand Mövenpick is launching a new premium range in the jam market. The launch is intended to update the brand and address new groups of customers.

Approach

Development of a creative brief including the core communications proposition based on an analysis of the premium-range codes and definition of differentiating and consumer-relevant brand codes for the new appearance.

Result

A new, fresh and relevant brand image.

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Or go back to the case overview.