Innovation Workshop

In a highly competitive B2B market environment, BRITA intends to differentiate itself even more strongly from the competition with relevant product innovations.

Innovation Workshop

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Challenge

In a highly competitive B2B market environment, BRITA intends to differentiate itself even more strongly from the competition with relevant product innovations.

Approach

Conception and implementation of an international and interdisciplinary innovation workshop to generate new product ideas. Subsequent evaluation and further development of the concepts.

Result

Development of over 100 product and innovation ideas in two days.

DATE 
2014

CATEGORIES
B2B, Innovation, Research, Workshops

CLIENT
BRITA GmbH

WEBSITE
www.brita.de

Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.