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Challenge

German banks and savings banks are joining forces to introduce a joint online payment procedure against major competitors such as PayPal. The task was to find a name that would quickly explain the product, communicate the benefits and differentiate it.

Approach

Based on the positioning, possible fields were identified, names were derived and checked globally.

Result

A relevant, differentiating and memorable name including logo that is used by all banks.

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Or go back to the case overview.