Influencers and Topic Identification

In future, BDEW is to represent the interests of 1,800 companies from the energy and water industry online to a greater extent and support the formation of opinions in the interest of the association.

Influencers and Topic Identification

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Challenge

In future, BDEW is to represent the interests of 1,800 companies from the energy and water industry online to a greater extent and support the formation of opinions in the interest of the association.

Approach

Conducting a topic analysis to identify the most relevant topics in the industry and assigning the most important influencers according to reach, networking and topic specificity.

Result

In-depth profile of the most important digital influencing variables in the context of energy and water. Topic insights for the development of relevant content.

DATE
2014/2015

CATEGORIES
B2B, B2C, Digital/ Social Media, Influencers, Research

CLIENT
BDEW Bundesverband der Energie- und Wasserwirtschaft e.V.

WEBSITE
www.bdew.de

Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.