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Challenge

The complexity of the topic of financial investments overstrains potentially interested parties. There is no institution that explains the complex topic in an understandable way. Commerz Real wants to play an informative, supportive role for interested parties, and to occupy investment topics for itself.

Approach

Investigation of the topic of investment through the Social Media Observatory. Identification and analysis of influencers with the ISK InfluencerMap® based on Big Data. Definition of the target groups and personas, development of the digital strategy, the communication architecture, the channel and content plans, as well as the KPIs.

Result

Active involvement of Commerz Real at information hubs of the (social) web and growing understanding of the importance of real estate funds.

Please contact us if you are interested in a detailed presentation of the service areas.
Or go back to the case overview.